Woolworths Metro stores are positioned as a more convenient, boutique local shop that taps into the needs of an area. Designed with the community in mind, they offer just as many product lines and for the same prices as bigger supermarket stores. Since they launched I’ve create many social campaigns to help bolster their message of convenience and local offerings. We developed the Metro sub-brand with a shopper POV in mind to help give the assets a feeling of local, authentic down to earth nature.

Client: Woolworths Metro

Agency: M&CSAATCHI Greenhouse

Role: Senior Social Creative

Click to play each asset