Netflix briefed us to come up with a social activation to amplify the buzz of the upcoming ST2 release.

So, a few weeks before the launch of the much anticipated second series, we start to weird Sydney out by making the lights flicker on the Opera House. Backed up by some PR press drops of 'Strange' electrical faults with the Opera House.

Then BAM [start Stranger music] the Opera House turns Stranger red one night. The next night people gather to Instagram the moment when, BAM we hit them again, with light projection of the ST xmas lights, which spell out a message for a social media scavenger hunt. Those clever enough to crack the code  win tickets to see ST2 at the Opera House.

Each night a new hunt, finding old cassettes with ST2 on it (locate an old cassette player to get the code) to selecting the Stranger Uber (partnership).

The Opera House night starts with a live performance of the much loved theme by a new orchestra collective called 'Stranger Strings'. Warm Eggos handed out in the cinema. Unfortunately it was scaled back to just the Opera House exclusive screening. Its the thought that counts right?

Client: Netflix

Agency: We Are Social

Role: Concept