Panasonic released their very first Lumix here on this day. Its the grandfather to the current range and featured 8x optical zoom upon release which give the major SLRs a run for their money. Hence, we decided to accentuate the positive!

We scale up everyday objects to a huge size and place them randomly around the cities of the UK over night, then sat back and let the press and social media do the rest!

A giant conker, pigeon, traffic cone, coffee cup and park bench were constructed for the campaign.

A great successful promotion for the Lumix which had over 120 online and offline branded publications from the stunt. The Lumix range still lives on today.

Check out the video below for the journey we took!